30 Mar 2012
SEO link building for success.
SEO (Search Engine Optimization) cannot achieved just overnight. Results may, but usually SEO success is gradual. So it can take some time to achieve desired traffic, thus it’s important to continue working at SEO in order to maintain success.
Because of that: to have a success in search engine optimization is to have a long term strategy. Businesses and websites can benefit from an SEO campaign, as long as they are willing to commit to it and dedicate the necessary time. The first step of an SEO campaign begins with web site optimization. The optimization process involves analyzing a website page by page, conducting keyword research, selecting keywords that are relevant to each page and that have search volume, implementing these selected keywords into the content on the page naturally, and writing relevant meta tags and URLs. Performing such optimization helps the search engine spiders properly index and rank your website for specific keywords and keyword phrases, but it is only first part of the SEO process.
But the next step which will give your website the major SEO acceleration is link building. And the link building job of an SEO campaign needs to bepermanent. A well optimized website is a start, but without the growth of inbound links over time, a business will find it difficult to compete with its competitors that are targeting the same or similar keywords.
The search engines want to provide users with the best possible results for their search query. Therefore, a large portion of the search algorithm is dedicated towards gauging website trust and links are what establish this trust. If the search engine spiders notice that a large number of relevant, quality websites are linking to your site they use this information to determine that your website must be valuable. For this reason, website owners should be on a never ending quest to earn inbound links from quality websites.
Link building, if done correctly, is no easy task. There are plenty of link building services offered at low rates, but those links are mostly useless and may even end up hurting your website in the long run. As part of an SEO campaign, it’s recommended to develop a link building strategy that outlines which tactics will be executed on a monthly basis for at least a year. Link building tactics include blogging and blog commenting, press release distribution, article marketing, directory submission, and social networking. Over time, links will occur naturally as awareness of the company or brand is generated via quality content.
It takes time to achieve SEO success and once you find it, it’s important to stick with the campaign in order to maintain that success. It is tempting to quit with SEO efforts once traffic has reached an optimal level, but it will result in a gradual downward trend in traffic.
How to design your web site.
SEO ranking – avoid trivial mistakes in SEO rankings
Search Engine Optimisation Tips For Google Top Ranking
Some common AdWords mistakes you should avoid
About DMOZ, a.k.a. The Open Directory Project (ODP)
Core Tips For DMOZ Listings