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 30 Mar 2012

Facebook Cover for your business – tips.


Since March 30, 2012, Facebook is becoming even more visually appealing by updating all pages to the new Timeline layout.

Due to this update, every business now has the opportunity to display a large photo or image above its profile picture. This image is your Facebook Cover. Brands will have to go beyond typical promotions and giveaways, requiring further investment in unique content creation and design.

Below there are some tips for making the most benefits of Facebook Cover for your business.

Think about your Facebook Cover as your homepage design. It’s the first visual that users see, enabling them to make a snap judgment of your brand. The new Facebook Cover layout presents conceptual challenges, though. The new image size is 851 x 315 pixels, but it can be lengthened. You should think about developing a presence that is welcoming, engaging, and unique.

Brands that simply copy and paste pictures and text will miss the mark and lose opportunities to further engage. Avoid stock photos and images that are different to your brand. Avoid any kind of promotional material as well; avoid discounts, promotions, and URL listings in the actual image design.
See what your fans are talking about, and then use that for your design.

Do not abandon your brand equity, though. Build trust and increase your overall fan base and engagement by using the visual cues that your customers find familiar to make the transition to Facebook Cover seamless and memorable.

Keep your brand colours, visual appearance, your style.

Keep your Facebook Cover fresh.

In order to keep Facebook Cover fresh – do ongoing evolution of content strategy, use seasonal appeals that trigger positive associations. Find the right balance of staying true to your brand while using fresh content to engage your customers.

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