Penguin ranking algorithm
Google has released a new update to their ranking algorithm.
Google has released a new update to their ranking algorithm last week, aimed at isolating and penalizing websites that use particular spam techniques. Official blog post says:
“In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.”
The algorithm change has already started to be used. Google expects that it will affect approximately 3 percent of search queries.
So what they means as a violation of Google guidelines? Though avoiding being specific, Google has highlighted these tactics as problematic and likely to be targeted:
Duplicate Content
Keyword Stuffing
Link Schemes
Cloaking
Deliberate Redirects
Doorway / Gateway Pages
The tips, how your web pages to be organised:
• Content should be original or unique and offer value to readers
• Use ads or banners above the fold is not advised.
• Bounce rate should be low.
• Authority of site. Is the site referenced on social sites like Twitter and/or Facebook?
• Authority of back-links. Where are your back-links coming from?
• Over optimization of website. Avoid keyword stuffing.
This all sounds basic, but millions of websites are built without considering the above factors. Google has made it their mission to rid the Internet, or at least their search engines of low-quality websites.
The once popular one-three page “sniper” sites are no longer a viable alternative. The average affiliate marketer will be hard pressed to get them to rank. Why? They typically are little more than sales pages and contain little value for the reader.
Originally, this algorithmic update had no name, simply called the *webspam algorithm update*. But after while Google has decided to call it *Penguin*.
As much as this update is a slap on the wrist for aggressive search engine optimizers, Google were very careful to endorse the methodology of so-called *white hat* search engine optimizers in their announcement and isolate those “acceptable” tactics from the tactics they will be punishing with this update:
“We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites.”
It’s interesting to see them so eager to support the SEO industry but probably a sign that they’re expecting webmasters to be confused by the changes and the possibility that they might accidentally over-optimize their sites.
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