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Search Engines - How to Raise Your Rankings
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 14 May 2012

Search Engines - How to Raise Your Rankings

 







Title Tags

The title must contain keywords and keyword phrases that are important to your site. Maximum number of characters for this tag is about 60.
When counting your characters remember that spaces are considered as well.

Titles should appeal to the reader otherwise even a top position will lose a lot of clicks.
For example, good title:
SEO tips - Find out the latest tips for Search Engines Optimisation.

Description
The maximum number of characters for this Tag is about 150.
If it is longer than 150, it will be cut off and may count against your site being listed high by the search engines. Try to repeat your keywords that you used in your title in a proper sentence and in 3rd party. Avoid I, Me, Myself etc

Keywords

Maximum number of characters for this tag is 250.
Any more than that may be considered spamming. Keep your keywords focused upon what your site is about.

Don't think that if you to use a long list of different keywords that your site get more clicks. Targeted marketing is associated with your keywords.

Keyword Nesting

Description: A term used in searching to indicate the sequence in which operations are to be performed
Enclosing words in parentheses identifies a group or "nest." Groups can be within other groups.
The operations will be performed from the innermost nest to the outmost, and then from left to right.
keyword nesting is nesting your top 5 most important keywords in the html page that the public will see. I would recommend using the keywords that you've used in your title, description.

Head Tags not to be confused with (head) tags def.

HEAD or HEADER (of HTML document)
The top portion of the HTML source code behind Web pages, beginning with and ending with . It contains the Title, Description, Keywords fields and others that web page authors may use to describe the page. The title appears in the title bar of most browsers, but the other fields cannot be seen as part of the body of the page. To view the portion of web pages in your browser, click VIEW, Page Source. In Internet Explorer, click VIEW, Source. Some search engines will retrieve based on text in these fields.
Head Tags should be a repeat of your title tag. Most webmasters put their head tag right after the body tag. A head tag will look like this (h1) (/h1) with the ( and ) being replaced with < >

Anchor Links

Anchor Links - are amongst of the most important html tags that your site needs to gain search engine page rank
especially for Google and Msn.


























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