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 14 May 2012

Google_Policy_Changes. Part ||


So Google is not collecting more information, just using it in a different way.

All that changes now is that data collected from your activity across their services, say between YouTube and Google Search, will be used to provide a further personalized experience across all of their products.

You just will be tracked by Google, no matter what you do.

Many tech experts suggest you should clear your Google web history to boost your privacy. But this is not going to stop Google from collecting your personal data. You can clear and stop the tracking of your activity, but you'll only prevent Google using that collected data with your Google account, it won't stop Google from tracking your web activity.

Your searches will still be followed and stored on their servers, even if you're not signed in. The information can still be used to build a profile about you and will allow Google to sell ads that are specifically tailored to you.

Is it really dangerous from the point of your privacy?

Many people think that this isn't a big deal. Google is collecting the same information that it always has and it's just being used now to improve the user's experience. Who cares if the data is used for advertisements? You will always see ads, but now the advertisements will be closer to your interests. Google needs to make money from advertisements, so from my point of view they might as well be accurate.

But some privacy experts and lawmakers are concerned about that. It is still uncertain area from the point of law. For instance, the United States has very few laws about the collection, use, and distribution of user data.

The US Government has proposed a consumers 'privacy bill of rights' that will protect people, allowing them to decide what information is collected about them, and how this information is used. But as it stands no current laws can stop Google's unified privacy policy.

How can you protect yourself against the newest Google privacy policy?

Well you can just stop using Google services...

You can however, follow some simple tips to minimize how much data is collected about you, such as performing searches on Google without signing in, clear your Google web history etc.

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