Google Hummingbird algorithm: major features. Part II
So how the algorithm affected the web sites content?
As usual, the websites will need to continue improving content for end users. Webpage content breaks down into only three core sections – images, text and video – and a combination of all three determines the theme of the page. All of these elements contribute to be indexed by Google at the higher ranking
Search made by mobile devices.
Now quite a lot of people just speaking searches into mobile phones. So in this case Hummingbird determines the meaning of a search. These spoken searches contain longer search phrases and mainly contain a question. Google’s search results need to be able to answer these questions so the focus for Hummingbird is to understand the semantics of the search term, be it by location, device and/or search intent of the text query, to serve the most relevant results.
Thus, think about the content on your website and how it appears on mobile. Does it format correctly? Is it easy to use? Consumers on mobile are in a different buying mode, so content on your desktop website may not be relevant to a consumer on a mobile device.
Google will be making changes in the next year to even increase weight to mobile optimized content.
To have success with your web site content you need to ensure that your web site content is relevant to user’s intent. Think not only about what is being searched for, but also about what searchers are trying to find based on various factors such as search device, his location, and time of search. Match your content and increase semantic signals to assure better indexing.
Hummingbird is the first step of some major changes to content indexing. Google will become better at determining user intent and semantic understanding, and with changes in consumer habits across multiple devices, especially mobile gadgets. So the online content has to be relevant to their algorithm.
You have to check out your Google analytics from past month to check whether you are a victim of Google Hummingbird algorithm.