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 29 Apr 2012

Facebook Timeline – how to use.


With the latest changes in Facebook profile changes, some important things for Facebook page administration are to be explained.

Facebook officially transitioned users' profile pages to a new layout called Timeline a few months ago. But it delayed the transition for brand pages to March 30. The delay for brands was to give them extra time to update their pages.

Timeline is the new Facebook profile. Tell your life story through photos, friendships and personal milestones like graduating or travelling to new places.

Here are the TOP FIVE things all Facebook page administrators need to know about Timeline:

New layouts and sizes

Here's a handy list of new Timeline-related pixel sizes:

Cover photos: 850 x 315
Profile pictures: 176 x 176
Apps thumbnail images: 111 x 74
Highlighted and milestone images: 843 x 403

Facebook cover photos

Some Facebook users unfamiliar with Facebook's new Timeline layout – while clicking on the cover photo thinking it was interactive content. But it's not. It's just an image.

However, when a user clicks on an image, the image pops up in Facebook's "theater mode" to display likes and comments for that image. So the new interface offers an all-in-one image editing and viewing experience.


Before Timeline, all your apps (previously called tabs) were listed along the left side of your Facebook page. But with Timeline, brand pages can showcase only four apps under the cover photo—and Facebook requires one of them to be photos. This means you have only three app slots initially visible to your audience and need to use this real estate wisely.

Users can still toggle a dropdown to see all your brand page's apps (Facebook allows a maximum of 12), but as a business, you'll need to carefully consider the value of creating more Facebook apps, which three are displayed, and when they are displayed.

Detail to content

One way brands will have to adapt to Timeline is by focusing more on content and relying less on apps. Facebook's new Timeline layout puts much more focus on the content in your Timeline than your apps. Small businesses can use this change as an opportunity. While they might not have been able to compete with big businesses with big app budgets, Timeline's increased focus on content helps level the playing field and gives small business more opportunities to communicate with both fans and customers.

Timeline also gives page admins multiple ways to showcase content. In addition to the cover photo, admins can also "pin" a story to the top of your Timeline for up to seven days, or "star" a story to make it expand to the full width of your Timeline. Between the cover photo and starred and pinned content in your timeline, business now have three major ways to feature content on their Facebook brand pages.

Enhancements in admin panel

Instead of having to pull up a separate page or tool, the new admin panel is at the top of your Facebook brand page and gives you access to notifications, new likes, insights, and messages right from your fans. Many brands will find the new message tool useful. Fans no longer have to disclose information by posting on your brand page's wall. They can now initiate a private conversation with the page admins by sending them direct messages.

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