Search  Search  

Some common AdWords mistakes you should avoid
  More Programming ... on Twitter on YouTube on flickr on Pinterest on Facebook on Google+ on Tumblr on LinkedIn

Free wallpapers of the hottest girls of the 2014 Winter Olympics

Complete guide for Euro 2012’, about 300 hundred pages filled with comprehensive information about Euro 2012

Euro 12 - teams, managers, players, fixtures, referees, the brand new ‘Tango 12’ Adidas ball and much, much more. Few hundreds amazing photos.

E-books, free e-books, Euro 2012 e-books

Auckland events in photos at

1 500 photos of fun-run 'Ports of Auckland Round the Bays 2012' at

Ocean swim - more than 1 500 photos of State King of the Bays Forums forums Forums - articles, news, links Forums - articles, news, links 

Photos of State King of the Bays event at

‘Complete guide for Euro 2012’: Given profile all 368 footballers with their photos.

‘Complete guide for Euro 2012’: Read about star players of each squad. Find out who is the key player of each team. What Pele expects of Euro 2012?

‘Complete guide for Euro 2012’: Compare annual salary of coaches participating in the Euro-2012 - and how it happened that the team of the most paid coach finished the last in their group?

‘Complete guide for Euro 2012’: Euro 2012 footballers: who are the most expensive players? Who are the Rising stars at Euro 2012?

E-books, free e-books, Euro 2012 e-books
 Rating: 3.3      Rate this article   34 
 29 Aug 2011

Some common AdWords mistakes you should avoid


If you’re cautious when you bid on your keywords in Google AdWords and watch out for these AdWords mistakes, you can find a great tool to get good targeted traffic and grow your business further. So read and implement these SEO (Search Engines Optimisation) tips.

Use only broad match keywords.
In the past, using broad match was a good way to explore your different keywords. Now using only broad match will cost you a lot and may often not be enough to compete against other AdWords users that are using phrase match and exact match for the same keyword. Keeping phrase and exact match for specific keywords is important to reduce costs and maintain relevant ads. Broad match should only be used when you’re ready to test further and explore what additional keywords it may bring.

Putting everything in one ad group.
You are able to create multiple ad groups, so use this to your advantage. If you lump all your keywords into one ad group, this will very often cause you to have a low quality score for them and raise the CPC for each keyword. By breaking your keywords into several ad groups, you can write more relevant ads for each, and Google will like you more. This means higher quality score and lower CPC.

Using Content Network and Search Network in one campaign.
The content network can bring a lot of traffic, but it’s not nearly as targeted as the search network. Go into your campaign settings and turn off the Content Network. This will make sure you know exactly where you are spending your clicks. If you want to try the Content Network to advertise directly on web sites, it’s recommended you do it in a separate campaign to be able to monitor each more easily.

Using only one ad.
If you use only one ad, you have no comparison to check how well it is doing. Create at least two ads (it’s not recommended to use more than 3 at a time, to be able to test well). This way you can do A-B split testing and find out which ad performs better, then replace the worse performing one to continuously improve your CTR.

Put a huge daily limit on your campaign.
Many AdWords users have thought, “How much traffic could this keyword really get in one day?” and set their daily limit to four figures or higher. When they check again and see that they’ve gathered enough clicks to owe multiple thousands of dollars, it’s a little too late. Make sure you start with a smaller daily budget in your campaign settings to know how much traffic you can expect, then increase it from there. This can safe you a lot of frustration.

  More similar links:

Penguin ranking algorithm

Google's Policy Changes – How this affects You?

Keywords for improving your ranking at Google and other search engines.

About DMOZ, a.k.a. The Open Directory Project (ODP)

Google Hummingbird algorithm: major features.

SEO ranking – avoid trivial mistakes in SEO rankings.

Tips - How to Promote Your Website

 Rate this article from 1 to 5 


14.04.2012    Alexandra

Yahoo!'s Panama product has bhougrt it up to speed in terms of targeting but I've not tested it yet as it's not been released in the UK. MSN doesn't allow campaigns for your target countries yet so you'll have to wait a little longer but I agree wit

11.07.2012    Brooke

I do not exactly unrtesdand your question. Have you tried contacting staff? They will be able to best answer you. Personally, I would stick with Google Adsense, but that's just me.

        Add comment
Your name:
Your comment:
 Tags: SoftFern Tutorials, SoftFern Programming Tutorials, SoftFern News, SEO, Search Engines Optimisation, Search Engines Optimisation tutorials, Google AdWords, keywords Google AdWords, keywords, ad group, Content Network, Search Network
   More Programming ...

  Home page Weird We sell Programming Windows
  News Our Photos Photoshop and Photography SQL server Microsoft Office
  Tech News Our Portfolio iPad Misc Web sites development
  Videos Archive Androids Graphic design Software development
  Auckland and New Zealand About Us Tablet PCs CD/DVD presentation Play games online
  Football Contact us Round the Bays 2012 photos Ocean Swim 2012 photos Auckland Events
  Sport Our Portfolio Stock Images Stock Photos Links Exchange
  Hot Girls Our clients On Twitter Add link Site Map
  Our Twitters’ gadget Site Map Google+ Site Grid
  Health and Beauty Site Grid Pinterest Natalia Soft Fern forums
  Misc News Web pages Facebook Photos, images Hair & Beauty
  On YouTube CD/DVD presentaton Tumblr Daily Motion Flickr
  YouTube - 2 Graphics LinkedIn Live Journal Stumble Upon
  Vimeo - videos Tutorials - Videos Tutorials - Weird Most Popular on Internet Yahts, boats, Tall Ships

SoftFern (New Zealand LTD). 
Design and development by SoftFern 2003 - 2014 Graphics supplied by