About DMOZ, a.k.a. The Open Directory Project (ODP)
SEO – search engines optimization tips.
In this article we will explain - what DMOZ is and why it is worthwhile for websites to be listed in it.
DMOZ, also known as The Open Directory Project (ODP), is a large, categorized directory of websites and pages, which is staffed by volunteers. Every website and page that is added to the directory has to be manually reviewed before it is included. Being listed in the directory is free.
Not too many people actually use DMOZ for searches, so the directory itself is of little value in generating traffic. However, its data can be freely downloaded, and any website, however small, can use it. For example - one website that downloads and uses DMOZ's data is Google. Actually, Google's directory is just the downloaded DMOZ directory.
This has some significant effects for websites that are listed in DMOZ. PageRank is an integral part of Google's ranking algorithm, and higher PageRank helps towards higher rankings. The PageRank within a website is increased by pages from other sites linking to it, and the higher the PageRank of the pages that link to it, the better it is for the receiving site. Google places a huge importance on the open directory. Many of the search results you see listed on the Google come straight from the open directory.
A listing in DMOZ creates two significant links into a website - one from DMOZ (Google spiders DMOZ just like any other site) and one from the Google directory. Both of these usually have decent PageRank. Then add the links from the thousands of small sites that have downloaded and use the DMOZ directory, and you can see why it is usually quite beneficial for a website to be listed in DMOZ. Simply being listed in DMOZ can take a website from a Page Rank value of 3 to 4 or even from 4 to 5.
Getting a website listed in DMOZ can be quite frustrating. To be listed there will help your web site Google rankings, but getting in can take a very long time.
Read in our next article tips which will explain tips for being listed in DMOZ.