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Apple's new iPhone? Wraparound display, no buttons

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 31 Mar 2013

Apple's new iPhone? Wraparound display, no buttons



A new patent filed by Apple, patent application 20130076612 says that potential smartphone design could include a full wraparound display and have no buttons. Enclosed within "transparent housing," a flexible display panel would be configured to display content at any portion of the gadget's frame.

The patent application explains further:
"The majority of portable electronic device manufacturers utilize a common form factor consisting generally of a flat planar form factor with a single surface dedicated mainly for use as a display surface, while the other surfaces remain largely unused, save for the occasional button or switch."

The smartphone could contain up to two AMOLED screens. Standing for Active Matrix OLED -- these types of screen pair a traditional TFT display with an OLED display. Due to their active matrix, AMOLED screens have faster pixel switching, which means that response types are higher than OLED displays. The use of AMOLED and a conical shape for the flexible panel could offer users "an illusion of depth perception mimicking a 3D experience."

In addition, the patent explains that facial recognition technology could be used to detect a registered end-user of the smartphone.
The aim of the new design is to make use of "unused space" which is typical with any current mobile device, extending functionality to both the back and the sides of a gadget. Therefore, Apple may be considering the use of curved screens and a flexible display which not only is touch-responsive, but makes use of the surface on both sides of a future iPhone.

The patent proposes that touch replace buttons entirely - and a coating could be added to the display to reduce smudge marks and keep the gadget looking pretty. As an example, the application says that "Instead of the hold button a multi touch gesture along one of the sides could instead act as a method of locking and unlocking the hold function."

The new design relies heavily on flexible display technology, but in order to limit the possibility of damage, the patent describes the phone as being incased in glass -- bent into a conical shape, but serving as protection in case you drop your gadget.
A flexible display can be folded in such a way as to form a continuous loop such that images (still or video) can be presented in a wrap-around manner in which the images appear to be presented in a continuous loop.”

Made entirely out of glass, the device could use metal columns or other metal structures within the device to provide additional support. As the screen wraps entirely around the device, making it hard to hold without accessing some feature or other, the next-gen smartphone would utilise a user detection system where the person’s face was tracked by inbuilt cameras. The projected visuals would then change according to the section of the device the user was viewing at the time.

The device could also add 3D illusions too, by layering two flexible displays on top of one another, allowing the content to appear simultaneously but slightly out of sync.

By the way Nokia already published the similar design at their web site. Also, Samsung already has shown their flexible display. So nothing revolutionary from the Apple here…

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