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Creative Facebook’s New Contest Guidelines for Your Business

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 01 Dec 2013

Creative Facebook’s New Contest Guidelines for Your Business

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Recently Facebook changed its guidelines for the way businesses can run contests and promotions. Recently contests had to be held through third-party apps, but now Facebook will allow businesses to hold these promotions on their own timelines.

So now Facebook users can like, comment and make their own posts on your business’ Facebook page. Those communications will be able to serve as votes for entries in a contest.

The businesses must share the terms and conditions of their contests, so Facebook is not responsible for any liabilities. However, if you’re creative and organized with your company’s social media, the change in guidelines could help you engage your community even more.

But don’t rush to get rid of using the apps. Try to find out which way of hosting a contest is best for you.

Apps provide more space for content, making the contest more structured and personalized for your visitors. On the other hand, for most of us, we want to find ways to be faster and more efficient. Creating a contest through Facebook can help you do just that.
It’s easier (and faster) to create a contest on a Page. Your page should already have plenty of fans, so creating a contest on your business’ widely-viewed Facebook page is a quick way to boost your engagement efforts.

It’s easier to promote the contest. Since you’ll be making the contest or promotion directly in the form of a Page post, it’s more likely to be displayed in your fans’ newsfeeds, as well as their friends’. This will help get the word out about your business to a larger audience.

Now Facebook also doesn’t limit companies from rewarding fans for liking and commenting on their posts.
Carefully think about the contest you create to make sure it falls in line with the rest of your company’s branding and marketing efforts.

Facebook’s new guidelines for promotions could make holding contests even more simple for every type of business — your fans could add posts and images to your page to serve as entries, and their likes could serve as votes for the winner.

Another way you can use the new rules to your advantage is to promote a new product by having Facebook fans come up with a name for it.

Be creative, and try out Facebook’s new contest guidelines for yourself. Figure out ways your brand can take advantage of these changes to create buzz and excitement from your users.




















  
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