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Twitter from now uses application install ads.

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 21 Apr 2014

Twitter from now uses application install ads.



Application install ads on Twitter

Few days ago, Twitter announced that it would now formally offer application install ads.

These ads that pop up on your mobile phone urging you to install a new app (or asking you to launch an app you haven’t used in a while). The money is in the advertising products, so Twitter goes that way.

Twitter said publishers would be able to use one tool to buy ads aimed at any of Twitter’s 241 million monthly users or at the roughly billion people who are using mobile apps served by its MoPub advertising exchange.

This step quite expected. When Twitter bought MoPub, it said that expanding MoPub’s existing app install ads was part of the plan.

Kevin Weil, Twitter’s vice president of product for revenue, said in an interview: since now “we are for the first time connecting MoPub and Twitter directly”.

MoPub Marketplace reaches over a billion unique devices and serves over 130 billion ads within Android and iOS apps every month. Now, MoPub Marketplace advertisers will be able to simultaneously market to 241 million active Twitter users.

There is also some security concern about downloading and installing such apps.
It is possible that some tweets will include links to download some malicious software…

Application install ads on Twitter

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